“DIYers know one size doesn't fit all and that there's no one tool that can solve every problem,” says Aaron Martin, director of marketing for Liquid Wrench. “That's why we have designed specific formulations to tackle even the toughest jobs. With the new packaging, reformulation and educational campaign, DIYers will have the confidence of knowing they have selected the right tool in every situation.” Liquid Wrench's line-up includes newly reformulated penetrating oil, new anti-sling formula of chain lube, lubricating oil, silicone spray, white lithium grease and dry lubricant.
New Liquid Wrench packaging also plays off this idea by offering a special mobile text code, a first in the industry, according to the co. Consumers enter the can's code onto their mobile devices to receive instant advice while shopping. “No longer will consumers have to hunt to find a salesperson to answer their questions or guess which product will solve their problem,” Martin explains. “And, no longer will consumers mistakenly select Liquid Wrench versus an 'all-purpose' alternative.”
Starting this spring, all six products will appear on shelves individually and will cost about $5 each. Later this fall, a six-pack will become available, retailing for approximately $20.
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