PackagingNews
Armani turns to HCT for new eye serum packs
Luxury brand Armani has picked a metal applicator from HCT for the luanch of a new rejuvenating eye serum.
Armani’s Regenessence 3.R Eye Rejuvenating Serum features HCT’s patented metal tip applicator which, according to the company, give a cool touch.
The HCT tips are combined with a 16mm monolayer tube for the product, which is designed to help give a smoother contour and reduced puffiness around the eyes.
Cecile Lajoinie, project manager at HCT France, said: “It was a challenge to work with a luxury brand like Armani. They selected a 16mm monolayer tube in a highly pearlised light pink colour exclusive to Armani and subtle black silkscreening for the logo.
“The cap moulded in the Armani black colour with a layer of glossy UV lacquer for added depth and to complete the high precision application, our metal tip.”
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