Love designs packaging for Cook's luxury ready meals
Design agency Love has developed the packaging for a range of hand-prepared, premium ready meals from Cook.
The Manchester-based agency’s packaging design features wood-cut illustrations to help the six signature dishes to cut through a cluttered market and emphasise the brand’s "sophisticated yet playful" personality.
Alexir manufactured the packaging for the meals that are on sale now.
Cook's Head of Communications, James Rutter said: "The new packaging created by Love communicates the quality message in a unique way that big manufacturers can't match.
"Love appreciated what Cook is about and stayed true to our values when designing the new packaging."
Love designer Emma Morton said the design draws on consumers' insights into what makes a night in 'special' and brings them to life.
"We made the dining at home occasion our focus to draw people in," said Morton.
"We also embraced and emphasized the fact all Cook's dishes are lovingly handmade and reflected this in every element of the design."
Cook has been preparing meals in the UK since 1997 focusing on high-quality ingredients and sophisticated recipes.
Tel:886-2-28941823 Fax:886-2-28941837 E-mail:viya@packsourcing.com
Copyright Notice © 2015 New Insight Publishing Ltd.. All rights reserved.
Powered by Packsourcing