Packaging News
Pearlfisher creates branding for Yeo Valley Big Pots: gallery
Design agency Pearlfisher has develped the packaging for a new range of Yeo Valley Big Pots that is launching this week.
The new branding and identity features graphics that encapsulate the Yeo Valley name inside a milk droplet and, according to a statement from Pearlfisher, is designed to represent Yeo Valley’s status as “an emerging icon” on the dairy goods market.
Pearlfisher Creative Partner Jonathan Ford said: “We have loved working with Yeo Valley from the start. The client’s commitment to stand for something – dairy – and to create something truly different with a bold and brave new identity has certainly paid off.
Ben Cull of Yeo Valley added: “The design heroes the new identity and drives forward Yeo Valley’s yogurt offer, highlighting the products’ natural and organic ingredients.”
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