Packaging News
Brazilian designer Casa Rex develops holographic pack as it targets UK
Casa Rex, a Brazilian design agency, has developed a collection of holographic collection packs for packaging manufacturer Dixie Toga.
The design agency has developed the packs for the Brazilian packaging manufacturer to enable them to offer holographic packaging solutions to their clients.
Casa Rex developed the concept of the ‘Dixie Toga Amazing Holographic Collection of Empty Packs’.
The agency, which is based in Sao Paolo, has also recently opened an office in the UK and is planning to expand its business here.
Speaking about the design, project director and head Gustavo Piqueira said: “We conceptualised personalised phrases like ‘I’m empty’ and ‘There’s absolutely nothing inside me’ to deliver relevant and fun content for each holographic pack design.
“To portray the different moods that holography can add to packaging, the agency identified and developed six themes, which included kids, fun, celebration, high tech, sophistication and power.
“The final result is not only a promotional tool for the company but also a collection that is both humorous and memorable.”
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