--PackagingNews
Brand agency Aesop has created the look for an unusual craft ale from vanilla specialist LittlePod
The London agency has given what it describes as a “natural” look to the beer, which initially created as a limited edition for the brand’s Diamond Jubilee hamper.
But when the beer, which is a traditional dark ale infused with honey and vanilla, received rave reviews at its launch last month Littlepod managing director Janet Sawyer decided to make it a permanent part of the brand’s range.
She then approached Aesop – whose recent work includes new designs for Ribena – to produce a look for the product, which has received expressions of interest from customers in Europe and Asia.
She said: “We got fantastic feedback. People were very complimentary about the uniqueness and individuality of the beer. We feel that it is a really special little beer and it’s great other people seem to agree in quite large numbers.”
“We love the design. It has a fantastic natural feel coupled with a classic, but contemporary look that is just right for our little beer.”
Aesop executive creative director Martin Grimer says: “The packaging for LittlePod Vanilla Beer shows a real lightness of touch and intuitive understanding of the brand story.
“We have a great deal of experience in packaging at Aesop and Harriet Beesley, the designer responsible, has done us proud.”
The 6% ABV beer is handcrafted in Devon by Hunter’s Brewery and wholesaled by Cotswold Fayre.
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