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Stella Artois designs new ‘Chalice Can’
Stella Artois has unveiled a new design for the brand’s full line-up of cans which will launch across the UK in the next two weeks.
The new Stella Artois ‘Chalice Can’ design is inspired by the Stella Artois chalice glass, and the secondary packaging for can packs has also been revamped to complement the new design.
The new can features the chalice glass silhouette against a silver coloured background, which, together with complementary secondary packaging is designed to enhance on-shelf appeal and “reinforce the brand’s heritage”.
Stella Artois is owned by, drinks giant, AB InBev.
Stella Artois Western Europe marketing director James Watson said: “Our fresh new packaging has been shown to increase consumer appeal above and beyond our competitors, while also communicating Stella Artois’ heritage and quality.
“The new Stella Artois Chalice Can design reflects our determination to raise the bar when it comes to quality and sophistication – the key values that form the foundation of the Stella Artois brand.”
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