PackagingNews
Budweiser scores with limited edition FA Cup pint cans
US beer brand Budweiser has designed limited edition FA Cup pint cans for UK consumers.
The company said that its cans have been launched, now, to coincide with the FA Cup journey.
According to Budweiser, the FA Cup cans are the first set in a series of limited edition packs which Budweiser is planning to roll out during the football season making them collector’s items for “fans who are passionate about the game”.
‘Iconic’
The focal point of the cans will be Budweiser’s iconic bowtie and a silhouette of the FA Cup.
Budweiser European marketing director Iain Newell said: “It’s been an exciting start to the FA Cup season for Budweiser so what better way to promote our partnership and the beautiful game than to launch limited edition cans for our consumers to enjoy and collect.
“These cans are the beginning of many more exciting plans we have in store for the trade this football season and we are confident they will bring the competition closer to fans around the UK.”
Tel:886-2-28941823 Fax:886-2-28941837 E-mail:viya@packsourcing.com
Copyright Notice © 2015 New Insight Publishing Ltd.. All rights reserved.
Powered by Packsourcing