packagingnews.co.uk
O-I develops new bottles for Gordon & MacPhail
Malt whisky specialist Gordon & MacPhail has upgraded its packaging with a new glass bottle designed and produced by O-I in Alloa.
The new design features embossed G&M initials around the shoulder and the year of the firm’s establishment embossed on the base of the bottle.
O-I is producing the container in 70cl and 75cl sizes, which will be used in place of standard bottles across much of Gordon & MacPhail’s range.
“The proprietary bottle will help better communicate our brand values and premium positioning to the market,” said Gordon & MacPhail director for whisky supply Ewen Mackintosh.
Scott Gibb, O-I sales manager in Scotland, added: “Our flexible glass production techniques offer specialist distillers greater opportunity to create their own distinctive packaging.”
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