Anglo-Brazilian design agency Casa Rex, has developed its first project for Unilever in Russia and revamped a raft of packaging for personal care brand Timotei
The project comprised a redesign of the shower gel, hair care and soap bar ranges. According to Casa Rex, soft, fluid and feminine imagery has been used to give a more contemporary look.
Gustavo Piqueira, head of Casa Rex and creative director of the project with Danilo Helvadjian, said: “We’ve worked not only on the images of the ingredients, which are now more fresh and natural, but also on their re-introduction into the design on the packaging.
“If we want to attract the attention of consumers to the composition of Timotei’s products, the ingredients should be highlighted as much as possible.”
Piquerira and Helvadjian linked up to develop new packaging for body lotion brand Lux in South Africa. Casa Rex has offices in São Paulo and London.
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