Packaging News
Quantum targets women drivers with ‘handbag’-style tyre repair pack
Cartons firm Quantum Print and Packaging has created an original ‘handbag’-style pack for a new tyre repair kit that targets women.
The pack, for the Holts brand, carries a 400ml can of tyreweld, gloves and a torch in a kit designed to enable a quick and safe roadside puncture repair.
Quantum worked with design agency Hive Manchester, who created the graphics, while contract packing was carried out at Moorfield Industries in Glossop.
Quantum sales director Giles Foden said: “We were given a brief to develop some packaging that was different to the traditionally shaped cuboid boxes typically used in the automotive sector.
“The handbag design of packaging was specifically developed to appeal directly to female purchasers whilst also acting as gift packaging.
The carton was printed four-colour on folding boxboard at Quantum’s West Midlands site.
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