Packaging Euorpe
Rexam's aluminium FUSION bottle wins German Packaging Award
Rexam's FUSION bottle has won the German Packaging Award 2010 in the sales packaging category. It won due to its 'emotive' designs and a manufacturing process that helps save resources.
The award was announced on Monday 27th September at 'FachPack, the trade fair for packaging solutions in Nuremberg, Germany. Along with the bottle's design, the resealable aluminium bottle also convinced the judges with its environmentally friendly manufacturing process. It is the first drawn wall ironed aluminium bottle and combines minimum weight and maximum stability.
"We are delighted to have received this award", comments Welf Jung, Sales and Marketing Director for Germany, who was present at the ceremony to accept the award. "Bringing FUSION to market has been a great technological challenge. It is also a great privilege to have received acknowledgement from such an experienced judging panel."
FUSION combines the shape of a bottle with all the advantages of the beverage can. As well as being light weight and unbreakable, the FUSION bottle is also resealable. FUSION is 100% and infinitely recyclable with no loss of quality. It is suitable for both still and carbonated beverages and protects its contents safely from light and oxygen. The winning FUSION sample has been developed in close co-operation with 'Nutribeau', an innovative German beverage producer, who uses the elegant aluminium bottle for its beauty drink 'BEAUQ'.
About Rexam
Rexam is a leading global consumer packaging company. It is one of the leading global beverage can makers and a major global player in rigid plastic packaging. As business partners to some of the world's most famous and successful consumer brands, its vision is to be the best global consumer packaging company. Rexam's sales from ongoing operations are in the region of £4.8 billion. It has 105 plants in more than 20 countries and employs around 23, 000 people. Rexam is a membe rof the FTSE 100 and its ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX.
For more information, visit www.rexam.com
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