Russian water brand launches can packs from Ball
(Date:2019-08-07)
From:Packaging News Ball has provided ‘Sleek’ 33-centiliter aluminum cans for Svyatoy Istochnik – one of the leading Russian bottled water brands.
The attractive silver can with a fruity appearance is lightweight and convenient, and easy to carry for on-the-go consumption.
Irina Dolyanovskaya, business development and sales manager Russia at Ball, said: “The fact that Svyatoy Istochnik has chosen the can for the water category is an important sign. We see great potential in this segment and are pleased to be working with such a pioneering brand. The can format is ideal for portion control, and because it is suited for all beverages, we are seeing more and more brands making this strategic packaging shift.”