Alexir to showcase Fresh and Naked salad tray at easyFairs London
Alexir Partnership is to exhibit its new Fresh and Naked unwashed-salad tray, which it claims is fully biodegradable, at the easyFairs show in October.
The company claimed that the tray is "unique" having been made with PE coated Kraft board and Bioptima, which is fully biodegradable. G’s salads have become the first brand to take the packaging to retail.
Certified to EN13432, the Bioptima coating is compostable. According to Alexir, the addition has advanced barrier properties allowing for direct food contact preventing the salad from drying out. The company will be on stand J5 at easyFairs in October.
"Board packaging for natural products, such as unwashed baby leaf, normally presents many obstacles but we have worked closely with G’s to overcome these," said Alexir sales director Tom Sene.
Anthony Gardner, marketing manager at G’s, added: "We have been really pleased with the initial sales success of Fresh and Naked."
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