Packaging News
Scholl calls on Webb deVlam for innovative nailcare pack
Footcare brand Scholl has turned to design agency Webb deVlam to create new packaging for what is being billed as a “revolutionary” fungal nail treatment.
The pack, created by the London-based agency and Scholl owner SSL, combines both nail files and liquid for a two-step treatment.
It incorporates five single-use nail files to remove fungus cells and make the nail more porous that are dispensed using an automated push-up system.
A brush is then used to apply the liquid treatment from a 5ml transparent capsule that is both air-tight and UV-resistant.
The Scholl Fungal Nail Treatment will be rolled out from this autumn in markets across Europe, Asia and Australasia.
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