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Hovis gets patriotic with Union Jack bread bag
Hovis is looking to cash in on growing patriotism with the launch of new bread packaging featuring a giant Union Jack.
The Premier Foods bread brand is to introduce the new pack on its Soft White range at the end of this month to highlight the fact that is made from 100% British wheat.
The brand is also hoping to appeal to the current wave of patriotism inspired by the upcoming wedding of Prince William and Kate Middleton.
Rose Gray, senior brand manager for Hovis’s white bread range, said: “The patriotic design demonstrates our ongoing commitment to the farmers who grow and harvest our domestic supply. It also creates great standout on shelf.”
Hovis’s new packs will use colour coding that was introduced at the end of last year to indicate the slice thickness.
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