Packaging Europe
Graham Packaging launches new Sqezy container
Graham Packaging Company Inc.'s subsidiary in the United Kingdom, Graham Packaging Plastics Chalgrove in partnership with StarBrands Ltd has unveiled anew PET packaging aimed at boosting the sales of Sqezy wash-up liquid.
Since the historic brand, which popularized the phrase "Easy peasy lemon sqezy," was taken over by StarBrands, it has been transformed and repositioned amongst the leading products in its market sector.
Managing director at StarBrands Davis Mann points out “We have big plans for Sqezy and the new packaging is fundamental to this. We needed a pack to create a point of difference for our brand and one that highlighted the ease of use and great cleaning results for which Sqezy is renowned.”
The new Sqezy’s design conveys these qualities with the use of an off-centre directional spout that enables users to spray a jet of cleaning power straight to where they need it without uncomfortable wrist-turning.
StarBrands worked with Graham Packaging Plastics to create the new design from existing preforms, keeping investment costs to a minimum. Engineers at Graham's Chalgrove plant in Oxfordshire took great care to ensure the blowmold provided correct positioning of the off-centre opening, which uses a functional flip-top closure. The resulting shape is distinctive and functional, and delivers good shelf impression.
The Sqezy project is the second significant development Graham Packaging has undertaken for StarBrands, following the successful re-launch of Stardops wash- up liquid in 2008.
Graham Packaging Company Inc. based in York, Pennsylvania, is a worldwide leader in the design, manufacture, and sale of technology-based, customized blow-molded plastic containers for the branded food and beverage, household, personal care/specialty, and automotive lubricants product categories.
The company is a leading U.S. supplier of plastic containers for hot-fill juice and juice drinks, sports drinks, drinkable yogurt and smoothies, nutritional supplements, wide-mouth food, dressings, condiments, and beers.
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