RPC Containers Llantrisant has produced a bespoke bottle for the relaunch of Wisdom Toothbrushes' mouthwash range.
Wisdom wanted to revitalise the packaging for existing mouthwashes and also have a new look for two new product lines.
The 500ml PET bottles are blow moulded with a curved base for an eye-catching overall effect.
After filling, it is closed with a dosing cap and decorated with a label.
Eleanor Farrant, marketing manager at Wisdom, said the aim was to develop a bottle that was unique to the brand for maximum standout on shelf.
"At the same time, it was vital that the bottle include a larger labelling area for increased communication of the products' benefits," said Farrant.
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