The Design Group (TDG) has refreshed the packaging on United Biscuits Golden Crunch brand for the Irish market.
The London-based agency built on the healthy-snacking message by using images of wheat and new product photography on the packs that will appear on shelves at the end of the month.
Darren Abbott, marketing manager for United Biscuits Ireland, said: "The existing packaging had become tired and was lacking shelf presence, but it now perfectly communicates what the go ahead! Golden Crunch product is all about."
"The new design delivers both high visibility on shelf while also communicating the important food and health cues," said Grant Marshall, creative director at TDG.
TDG has previously
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