Packaging News
We Are Pure revamps Blockbuster ice cream packs
Packaging design agency We Are Pure has created the new-look packs for DVD rental firm Blockbuster’s range of own-brand ice cream.
The new design will be introduced in April as Blockbuster moves the packaging from plastic tubs to cardboard drums.
It features a movie clapper board and depicts each flavour. Different colours are used for each of the six products in the range.
David Rogers, owner and creative partner of We Are Pure, said: “The home entertainment market is growing and the success of the entire confectionary range is testament to this.
“Packaging design inevitably plays an important part and it’s a pleasure to work alongside Blockbuster to create a striking and effective brand identity for its confectionary offering.”
We Are Pure created the current design for Blockbuster ice cream two years ago and has also worked on the firm’s own-brand confectionery.
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