Packaging News
Comedians inspire Walkers special editions to raise money for Comic Relief
Walkers is hoping to raise more than £1m for Comic Relief with special-edition crisp flavours inspired by four of the country’s top comedians.
Stephen Fry, Jimmy Carr, Al Murray and Frank Skinner are going head to head to see which flavour can raise the most money for the charity event that this year takes place on 18 March.
The comics appear on the packs and multipacks of their particular flavour – Stephen Fry Up, Jimmy Con Carrne, Steak and Al Pie and Frank Roast Dinner – which go on sale at the end of the month.
“We hope that our customers will help us support this worthy cause by stocking up on the limited-edition flavours and drive sales with impactful merchandising and POS materials,” said Miranda Sambles, Walkers marketing director.
“Our mischievous comedians will be pouring blood, sweat and tears into the Clash of the Comics and will be relying on retailers and publicans to help them rise to victory.”
Tel:886-2-28941823 Fax:886-2-28941837 E-mail:viya@packsourcing.com
Copyright Notice © 2015 New Insight Publishing Ltd.. All rights reserved.
Powered by Packsourcing