Philip Chadwick / PackagingNews
Johnnie Walker gets Porsche Design Studio treatment
Diageo and Cosfibel have linked up with Porsche Design Studio to create Johnnie Walker’s Blue Label collection.
The first pack, called “The Chiller”, contains a 75cl bottle of Johnnie Walker Blue Label. The second, “The Cube” also features a 75cl bottle with four crystal glasses and brushed stainless steel ice tongs engraved with the words “Striding Man”.
A luminous version of The Cube is also available for prestigious bars, hotels and restaurants. A “Mini Cube” version will be available in Duty Free outlets and alongside the 75cl bottle, contains two crystal glasses and the ice tongs.
Luxury packaging design firm Cosfibel created the pieces and incorporated detailed leatherwork to cover the plastic injected cases with PU.
The company also designed a stainless-steel cap which was micro-brushed, silkscreen decorated for the Johnnie Walker Blue Label brand and lasered for the JWS monogram.
A system of batteries linked to LED lights allows the luminous version to stay lit for 12 hours.
Tel:886-2-28941823 Fax:886-2-28941837 E-mail:viya@packsourcing.com
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