Philip Chadwick / PackagingNews
Pearlfisher develops brand identity for new Oxy range
Pearlfisher has created the look for a revitalised range of anti-spot skincare products from Oxy.
The design agency’s brief was to design packs to focus its natural formulation. The product contains “naturally active seaweed”.
The range four skincare products was rolled out this month in multiples and independent pharmacy chains.
“The execution expresses the natural potency of seaweed in a modern and confident way, while still remaining caring and natural,” said Pearlfisher creative partner Natalie Chung.
She added: “The scientific efficacy of the products is shown in the strong, clear logo which, along with the bright colours and illustration style of the seaweed, emphasises the natural purity of the products.”
“We wanted packs which conveyed the message that Oxy harnesses the power of nature and combines it with science to offer something modern, natural and effective,” said Oxy product manager Matthew Jamieson.
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