Packaging News
Ardagh makes limited-edition Absolut Glitter bottle
Ardagh has produced the new limited-edition Absolut vodka bottle at its Limmared plant in Sweden.
Brand owner Pernod Ricard and Ardagh worked to develop a completely new appearance and texture for the “Absolut Glimmer” bottle.
Previous special editions have been created using a variety of labelling and printing techniques.
Mark Hamilton, head of marketing for vodka at Pernod Ricard, said: “For the first time we have challenged the Absolut bottle design to create something truly different.
“Limited edition provides the trade with an engaging consumer proposition by representing something genuinely bold, innovative and interesting in-store,” he said.
Last month, Ardagh announced the purchase of Impress for €1.7bn.
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