PackagingNews
Heineken turns to Raison Pure for Rugby World Cup cans
Paris design agency Raison Pure has been named as the agency behind beer brand Heineken’s special-edition Rugby World Cup cans.
The agency has produced the range of rugby-related designs to coincide with the World Cup, which started a week ago in New Zealand.
Raison Pure has produced work for Heineken in the past, most recently a range it produced in May on a musical theme.
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