Packaging News
Dragon Rouge links up with Lakeland Dairies to launch Modern Milk
Brand consultancy Dragon Rouge has given Lakeland Dairies’ new product range Modern Milk a contemporary look.
The new product range comes in banana, strawberry, chocolate and coffee flavours and is packaged in Tetra Pak’s Tetra Top carton with a tamper-proof seal.
Dragon Rouge said its task was to encourage adults to “rethink milk” and consider it as a snack. The design is aimed at creating a sophisticated look with a light-hearted touch through illustrations of “unisex” cows.
“The objective was to achieve a great tasting range of products with sophisticated flavour combinations that would appeal to the adult against a backdrop of good health and nutrition,” said Lakeland Dairies head of marketing Simon Muschamp.
Deborah Carter, senior consultant at Dragon Rouge added: “It is rewarding to see Modern Milk come to fruition after several years of collaborative work with a great client team.”
Modern Milk was rolled out this month and McColl’s is the first retailer to stock the range. Lakeland Dairies is Ireland’s second largest Dairy co-operative.
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