LFH refreshes Elmlea cream packaging
Design agency LFH has created a new look for cream brand Elmlea that is currently being introduced in store.
The new livery is conceived to help differentiate between the six Elmlea products by introducing new background colours, but still retaining the brand’s heritage.
LFH said it had also emphasized the product with a 'pouring cream' device that flows onto the strawberry, for a "stronger, more consistent brand look and feel".
Anneke Renkema brand development manager at Elmlea said: "Elmlea competes in a busy and aggressive market place against both long-life and fresh products, branded as well as own label."
LFH’s Creative Director Steve Irvine said:"Ultimately the design needed to create a refreshing, a modern look and feel adding taste credentials and positive communication. We were tasked to create a flexible design system that would still communicate the brand values of the Elmlea products."
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