Home baking brand Dr Oetker has turned to design agency Decide to create new packaging
The new design is intended to create stronger shelf standout with the range under a single colour. According to Decide, the brief was to bring the design in line with the brand’s essence: quality, innovation, heritage and expertise.
The top half of the pack is used to communicate brand and product information while the lower segment features recipe and serving suggestion photography in a lifestyle setting. Central to the design architecture is a distinctive red ribbon device.
“Communicating high quality, for which Dr. Oetker products are renowned, along with the special finishing touches that the products enable consumers to bring to their home baking, is at the very heart of the new design.” Says Grant Marshall, creative director at Decide.