Benson Group has aided packaging consultancy P4CK to create the CarryBar, which was used at last week’s England v Australia rugby match at Twickenham
The cardboard carrier was created to carry four pints of beer and comes off the back of P4CK’s Flexicarry, an on-the-go carrier, which incorporates a handle.
Chris Eves, director of P4CK, said: “We have been delighted with the initial feedback from Twickenham, who are already talking to us with regard to another order for February of next year when the Six Nations begins.”
Around 100,000 carriers were produced by Benson Group at its Bardon, Leicestershire, headquarters, with the print-run split between Guinness and Greene King IPA branding. The Korsnäs Kraft Board products were printed, cut and glued prior to flat-pack despatch.
“It has been a pleasure to have been working with Benson Group on this latest project. The team there are very helpful and have worked closely with us on the manufacturing side of the CarryBar product. The turnaround time was exceptional, and the quality of the product has been remarked on by our customers,” added P4CK director Luke Booth.