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Packaging News
Sparkling water brand Perrier is attempting to raise temperatures this summer with a range of limited edition cans and bottles featuring burlesque star Dita Von Teese.
The lingerie-clad American model and actress will appear in a series of risqué poses on specially designed PET and glass bottles and cans in France.
The Nestlé Waters-owned brand is calling the campaign Paparazzi and the packs feature black-and-white images of Von Teese next to newspaper-style text.
On the cans and shrink-wrapped six packs, the designs are partially covered with angular shards of Perrier’s famous bottle-green colour.
Sparkling water brand Perrier is attempting to raise temperatures this summer with a range of limited edition cans and bottles featuring burlesque star Dita Von Teese.
The lingerie-clad American model and actress will appear in a series of risqué poses on specially designed PET and glass bottles and cans in France.
The Nestlé Waters-owned brand is calling the campaign Paparazzi and the packs feature black-and-white images of Von Teese next to newspaper-style text.
On the cans and shrink-wrapped six packs, the designs are partially covered with angular shards of Perrier’s famous bottle-green colour.
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