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Wowme Design creates Halloween packs for Strings & Things
From:Packaging News

Wowme Design has created Halloween-themed packs for Strings & Things Cheestrings and Yollies packs.

Kerry Foods briefed Wowme to update the designs to introduce a seasonal, illustrative twist to their on-pack characters.

Ensuring that the packaging stayed fun for children yet not too gory, whilst retaining the key product attributes for parents, were key objectives within the brief.

The ‘hero’ characters have been given a Halloween makeover, with the introduction of more ‘Spooky’ characters along with some gruesome facts and selfie props!

Andy White, creative director of Wowme Desig, said: “At times of the year like this, brands can stretch their visual identity, ultimately aiming to increase shelf presence and to disrupt the normal consumer shopping behaviour.”
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