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Packaging Digest
Packaging design: Nicorette mini Lozenge in convenient pocket-size vial
To better help meet the needs of smokers who are quitting, Nicorette launched a mini-sized stop smoking lozenge that dissolves up to three-times faster than other stop smoking lozenges and can double a smoker's chances of successfully quitting versus placebo. The new Nicorette mini Lozenge comes in a discreet pocket-size vial, so smokers can have it on hand to help quickly address craving and withdrawal symptoms associated with quitting smoking.
"Smoking is an addiction, and when trying to quit, smokers may need help to address physical nicotine cravings as well as behavior change," said Dr. Drew Pinsky, addiction expert nationally known for his syndicated radio talk show, Loveline, and the VH1 shows, Celebrity Rehab and Sober House. "Products, like the new Nicorette mini Lozenge, can help address the physical symptoms associated with quitting and a new movement we've created online will help connect smokers, allowing them to share their stories and support."
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