Revamping on Packs for Imperial Tobacco’s cigarette brands
2008-12-01
Brand-new cigarette packaging and a specific edition format for Richmond have been released from Imperial Tobacco.
The previous Golden Virginia roll-you-own tobacco is being phased out in its own original metallic pack design. However, the economy Windsor Blue has renovated itself to be more vibrant and lettered silver to make it more eye-catching.
The Richmond features its “water” theme and is available on Richmond King Size and Richmond King Size Smooth packs.
According to Imperial Tobacco, the redesign is spurred by the currently economical recession and lower dynamics. It is made to draw more adult smokers’ attention.
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