North Downs Dairy Phased in New Packaging for Its Cheese
2008-12-01
The redesigned packaging on cheddar from North Downs Dairy has phased in the company, which will make its debut on July 29th at Nantwich cheese show.
With the expectation to come up with resealable packaging from consumers, the Pilgrims Choice has chosen the zipper pack under the surge of revamping wave. With it, consumers don’t have to the second option for the food put in the fridge.
Hannah Fordred, brand manager from Pilgrims Choice, said the company has considered replacing the previous packs with sticky labels. But later the zipper pack wins people’s hearts.
Cooperating with advertising company Tunbridge based in Wells and marketing agency WFCA, North Downs Dairy has successfully created the new design.
By the end of August, the new “apparel” will be expected to phase in all of retailers.
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