HCT has designed an eyeshadow pack for longstanding customer Urban Decay that can be opened with one hand.

The Stardust eyeshadow pack is aimed at women 'on the go' and pops open when the pack is squeezed. The mechanism is not exclusive to HCT.

"We are always looking at ways of making our compacts more usable, but also tactile and fun," said HCT California vice president of sales Nick Gardner.

"We think this design encourages the end user to pick these products up. They are lightweight, using less plastic, but still very visually appealing."

HCT is now developing a range of palettes and eyeshadow cases based on this pop open design.

Stardust eyeshadows have proved a hit in the US where they were launched and will be available in UK stores this month.