Revised Bakery Packaging Set out for UK Market
2008-12-01
White Zone, branding and design solutions specialist, also part of Sun Branding Solutions, has revised the packaging of the American brand La Brea Bakery in order to be suitable for the UK market.
As far as the cover design or the quality of the bag, this adopted pack has engaged in setting UK’s image on it. The color has been designed the dark green to exude a premium feel, while the quality itself has been improved to create better imprint.
To make it easier to brand the bakery, the packaging has cast away any Americanisms and been more into UK atmosphere, according to Cliff Owen, White Zone design director of the new packaging.
On the other hand, White Zone has changes a little bit on the typography, layouts, special messages and brought them to the front of the packaging. The information on the back of the pack includes recipes, storage and nutritional elements, which are user-friendly enough for consumers.
Owen added that “the information on the back of the packaging is as important as the front side of it.”
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