Evian teams with designer Paul Smith for limited edition bottle 

Holiday package displays youthful attitude of creator and his signature stripes

-- Packaging Digest, 9/24/2009 1:15:00 PM

The style of a design icon and the youthful spirit of evian have merged this season to create a vivacious bottle for the festive holidays.

Beautifully adorned with vibrant colors which pay homage to the designer's famous stripes; Paul Smith has creatively captured the purity of the natural mineral water from the Alps in his own fashion.

Paul Smith states; “Youth is not just a question of age, it’s also a question of attitude. When I started the designs, I wanted to use lovely, bright, fun colors as life is about living young, being youthful and enjoying yourself every day. The design you see is the embodiment of evian.”

Elegant and colorful, the new Paul Smith for evian limited edition bottle will provide just the right touch of chic and fun for any festive event.

The Paul Smith for evian limited edition bottle will be available in Harvey Nichols and Selfridges from October..