From:Packaging News

WowMe! has created new packaging for Mr Crumb stuffing packs in readiness for it’s UK launch.

The design agency was briefed to reinforce the hand-produced gourmet nature of the product as well as freshness of the ingredients.

With a range of five recipes including Sage & Onion, Garlic & Herb and Lemon & Thyme with Gluten Free and Organic options, each pack features crafted ingredient imagery.

Jason Coyle, Mr Crumb director, said: “Here at Mr Crumb we are very excited that we have our products in UK supermarkets. WowMe! Design have delivered a strong look for our packs. Everything about the design helps to re-enforce the core values here at Mr Crumb, for us it’s all about ensuring that ingredients used are the freshest; with traditional recipes and prepare in small batches. WowMe! have helped us by creating packs that show the gourmet quality and nature of our products.”

Mr Crumb is available now in both Sainsbury’s and Asda.