From:Packaging News

Agency Ragged Edge has designed the packaging for Deliciously Ella Energy Balls, the first retail product from food blogger Ella Mills.

The new packs aim to reflect Mills’ three core values “natural, simple and honest”. According to Ragged Edge, the packs infuse bright colours with hand-crafted cues.

Ragged Edge also rebranded The Mae Deli, which Mills co-founded with her husband.
Ragged Edge co-founder Max Ottignon said: “Much of Ella’s popularity stems from her open and honest relationship with her followers. Maintaining that level of trust as her brand grows into new areas was crucial. So our strategy set out to build on her core values and create a beautifully crafted design, with substance and weight.”

Dan Barrett, managing director at The Mae Deli, added: “The visual identity created by Ragged Edge really captures Ella’s optimism and her core values. It is such a natural fit with her philosophy.

“The bright colours will help it to stand out against health food products in a highly competitive and growing sector. And the work carried out by Ragged Edge will help us to take the brand forward into the future.”