From:Packaging News

Global agency Sheridan & Co has designed packs for new premium chocolate brand Simon & Oliveri.

The luxurious, finely crafted Belgian chocolates are suitable for Kosher and dairy-free diets – a rarity in gourmet confectionary.

Sheridan was tasked with creating and developing a strong visual brand identity that would not only reflect its premium positioning, but would also give the brand a bold and distinguished on-shelf presence.

The pack is a visual system melding both modern and classic design codes designed to appeal to today’s discerning chocolate lover.

Kevin Lindberg, creative director at Sheridan&Co, said Simon & Oliveri were interested in how colour and tone influenced people’s perceptions of what constitutes ‘luxury’ – in particular, the relationship between the blueish-green hues often related to premium brands like Tiffany&Co.

“We determined that developing Simon & Oliveri’s own signature teal would embolden the overall look and feel of the brand, and would also serve well to visually complement the deep velveteen brown of the chocolate itself.”

Extending on the ‘modern classic’ look, Sheridan&Co developed the typeface – a clean and simple Century Gothic-inspired font with an ornately delineated ampersand unifying the Simon and Oliveri names together.

Overlaid on a simple white framed ‘label’, the brand mark typeface on pack is complemented by a free-hand style scrawl, identifying the type of chocolate within.
The ornate penmanship also subtly underscores a sense of skill and craftsmanship, signifying Simon & Oliveri as master chocolatiers who use only the finest ingredients for their products.

The design is transposed across all of Simon & Oliveri’s range – including its chocolate bars, chocolate pieces, Ganaches and barks.

The packaging design for the bars has the same signature teal hue further embellished by intricate, finely drawn illustrations that identify the ingredients within; for example, the Sea Salt variety has the ocean’s waves presented as a repetitive pattern that wraps around the entire product, while the Espresso bar has repetitive drawings of the coffee bean. Meanwhile, the chocolate pieces are a presented simply within a block-coloured teal box, while the chocolate bark range is presented in a windowed cardboard pack, with half of the façade wrapped with teal and patterned illustrations, offset with a contrasting off-white hue.