From:Packaging News

Crown has released a report analysing the state of packaging in various emerging markets
around the world.

Crown Factory

It states that by 2020, emerging markets are expected to account for 41% of global consumer expenditure, and tackles how the growth of this consumer base is influencing the future of packaging.

In Brazil it says that the shrinking average household size is leading to an increase in demand for smaller packaging.

In Turkey packaging waste concerns could push beverage brands to increase the use of metal packaging, while in Colombia smaller packaging formats are popular among manufactures that seek lightweight packaging.

In consumer and production giant China more product variety in urban supermarkets increases the need for eye-catching packaging, saysthe Crown report.

The popularity of smaller serving sizes in Mexico is increasing the demand for more innovative and creative packaging.

Food and beverage safety concerns in Malaysia continue to create the need for tamper-free packaging, while neighbouring Thailand has seen demand for ready-to-drink teas and coffees presents an opportunity for greater variety in packaging.

Staying in South East Asia, Vietnam and Cambodia are experiencing increased household income and higher purchasing power which can raise the demand for new packaging formats and the need for packaging variety.