From:Packaging News

Webb deVlam has designed new paint packs for Valspar’s new five curated colour collections.

The design agency identified key visual trends through its research, and then worked closely with Valspar to create and design and the assets for the five curated collections: ‘Out of this World’, ‘The Bookcase’, ‘Cosmetic Colour’, ‘POP Inspired by Pantone’ and ‘Pastels Inspired by Pantone.

The new ‘Collections’ range aims to create a number of distinctive on-trend colour palettes which are focused on inspiring consumers to shop paint in a completely unique way.

Webb deVlam has also designed exclusive cans for each collection and point of sales units in keeping with each theme.

John-Paul Hunter, creative director at Webb deVlam, said: “We started developing the insights for this project some time ago in order to ensure the visual trends we were forecasting were spot on and reflected customers’ true inspirations. The visual areas that we developed were so rich that then executing against them came naturally. It’s great to see the ‘Collections’ offer come to life in-store and to be able help inspire people to have fun expressing themselves through colour.”