From:Packaging News

M&S turned to Pulse Flexible Packaging to create the packs for its Taste of the British Isles confectionery range.

The product is produced for M&S by Thorntons and Pulse also linked with Plasfilms, which supplied its SANZIP MD10-TK re-close gripper.

The brief was to develop a pack with an easy open and re-close system that allows for careful portion control and simple in-store display to attract the consumer. The pack also required a premium look and feel.

According to Pulse, its development team devised a solution using a high quality gravure printed polyester with a patterned surface lacquer, laminated in line to BPI grade PE, to then be formed in to a pouch. The pouch can be self–supporting on shelf, with the added convenience of a euroslot for trouble-free on-shelf hanging and removal.

“Our collaboration with Pulse Flexible Packaging has seen great results; they have supported our vision with their own state-of-the-art technologies as well as through their strategic partnerships. The pack fits the brief very well and looks great on-shelf,” said Anne Harding, print and packaging development manager at M&S.