From:FoodBev

San Diego craft brewer Mike Hess Brewing has introduced a new Open Mike beer can, becoming the only brewery in California to use Crown Holding’s 360 End technology.

Rolled out this week, the new closure incorporates a simple pull tab that removes the entire top end of the can, effectively turning the can into an instant beer glass. The new cans and ends are fully recyclable and better for the environment than glass. As an added bonus, Open Mike ends use 10% less aluminum than other ends, so the switch also helps with the brewer’s overall sustainability initiative.

“We could not be more excited to debut this breakthrough can design,” said the brewery’s founder, Mike Hess. “For outdoor enthusiasts like me, Open Mike lets us experience the beer wherever we go, whether that’s at the beach or pool deck, stadium parking lot, or anywhere in the great outdoors and without the disadvantage of a standard can’s small opening. Craft beer, technology and the active lifestyle come together quite nicely here.”

In addition to the Open Mike cans, Mike Hess Brewing will also roll out its flagship 16oz canned beers in boxed six-packs.

Mike Hess Brewing national sales director Greg Hess continued: “Open Mike six-packs will be available as early as 1 November wherever Mike Hess beers are sold, including Southern California and the Greater Phoenix, Arizona markets. The first brand to feature the new packaging and Open Mike ends will be Habitus double IPA, World Beer Cup gold award-winner in the rye beer category.

“The boxed six-packs give our fans and retail partners 50% more beer than our current four-packs in a familiar, approachable package branded to help identify Open Mike cans.”

Mike Hess Brewing will continue to use 16oz pint cans produced by Crown Beverage Packaging North America, the manufacturers of the 360 End. The cans themselves are made with 72% recycled content, the packaging giant added.