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Volvic launches new Star Wars bottled water range
2015-12-07

From:Packaging News


Volvic, in collaboration with Disney UK, has created a range of Star Wars branded collectable, limited-edition natural mineral water bottles designed with Star Wars characters.


The bottles are available in five characters from the epic sci-fi series of intergalactic films – Chewbacca, Stormtrooper, Darth Vader, C-3PO and Boba Fett.


Families and fans of Star Wars across the country will be able to purchase these limited-edition bottles from a wide range of retailers from December 1st, ahead of the release of the new film Star Wars: The Force Awakens  in UK cinemas December 17th.


Volvic will bring the campaign to life in over 2,000 stores from 1 December in anticipation of the of the release of the new film Star Wars: The Force Awakens, in UK cinemas on 17 December.

The new packs keep a uniform shape with the five variety of characters covering the majority of the packs from the bottom of the lid to the base.

 

The Chewbacca, Darth Vader, and hugely popular  C-3PO packs are the most appealing of the range, providing a depth of character for all original Star Wars fans prior to the computer-graphics heavy latter three films in the series, released in 1999, 2002 and 2005.


Adrienne Toner, Volvic brand manager said: “We are really excited to launch our collectable limited edition bottles of Volvic water featuring Star Wars characters. This is the first time we have launched character designed bottles in the UK, and we believe they are great for encouraging families to drink more water. They will be available from the beginning of December, and we hope that they will be a hit with Star Wars fans.”


 

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