From: Packaging News

Bluemarlin has created a new brand identity for Norac Foods’ Whaoo! filled crepes brand.

The design tells the story of Gerrard the Giraffe and his friends as they share a snack and play.

Ian Catling, creative director at Bluemarlin UK said the illustration shows different animals curing up to take their turn bungee jumping off the gentle giraffe’s nose.

The vibrant brand marque infuses energy into the brand whilst the back of pack is used to teach children French.

“We wanted to create an endearing story that engages and delights children. Conveying the French heritage of the brand was key, a way of introducing children to their rich culture and language in a fun and educational way,” said Catling.