Design agency Yin & Yang claims it embraced Speciality Farm Foods' "pioneering spirit" when it designed the packaging for the start-up food company.

The luxury range includes teas and coffees, condiments, spices, nuts and cereals, oils, sourced by company founder Alon Porter from around the world.

Yin & Yang co-founder Lisa Goodwin told Packaging News that they created a brand identity that would allow Porter to expand the range.

"We wanted to give Porter something that was flexible," explained Goodwin.

"We had to really interrogate him to find out where these products came from and what he wanted the brand to stand for," she said.

Yin & Yang was given a blank canvas to create the range. It has used calligraphy and a monochrome palette splashed with colour accents to distinguish the products.

The agency has now assumed a strategic and creative overview role with the brand.

Meridian Speciality Packaging in Malvern manufactured a lot of the packaging.

Speciality Farm Foods is available from Harrods, Daylesford Organic and its own website.