From:Packaging News

Vsitors to the Alexir stand at the Packaging Innovations & Luxury Packaging London 2015 can design personalised packs of Cadbury’s chocolate mini rolls.

The Alexir Partnership is offering the chance to design a free pack of the Cadbury’s product, donated by Premier Foods, at stand E22.

From Monday 7 September, anyone who has registered for the show can log on to Alexir’s specially created website www.mypersonalisedcartons.co.uk to design their own personalised takeaway box, which will be available for collection at the stand.

Alternatively, visitors to the show can come onto the stand, design their own package for that someone special and watch it in production via a live link.

The unique giveaway will highlight how the packaging and carton manufacturer Alexir has teamed up with two other companies to help revolutionise the folding carton industry.

Having joined forces with Advanced Business Equipment, a Xerox Premier Partner in Uxbridge, and Infigo Software Limited, based in Crawley, it is offering a complete product to the packaging industry.

Using Infigo’s Catfish web-to-print software, visitors will have the chance to insert their name and message on a template and watch the artwork arrive at the Alexir Digital showroom on a live feed.

The Xerox iGen digital press will then print the unique piece of packaging while the team discusses the many benefits of digital print. The packs will be filled on-site with the Cadbury’s mini rolls and mailed out to the visitors attending the show at London Olympia, 16 -17 September.