From:Packaging News

Appartement 103 has redesigned the brand identity for Château de Pampelonne rose.

The redrawn castle is now accentuated in a subtle copper hot foil printing.
The logo typography has been cleaned up, boosting more visibility and elegance. The iconic embossed towers have been redesigned with more detailing to create an elegant presentation while increasing the tactile experience.

Julien Zylbermann, Appartement 103’s creative director, said: “Understanding and respecting the key visual elements of the brand identity was a crucial part of this project. The final chosen design kept the original overall label structure, where every single detail has been carefully reworked and modernised".