From:Packaging News

Firefly Revitalising Juice Drinks is relaunching with refreshed branding.

The changes include a vibrant redesign, the release of a 400ml on-the-go PET range and improved recipes for its award-winning drinks range.

The new, premium packaging will feature brighter colours, botanical drawings along the side of bottles and a new Firefly logo.

A botanical stamp has been placed on the top of bottle lids to reinforce the message that drinks are ‘Boosted with Botanical Blends’ and the range will continue to display inspiring photos submitted by Firefly fans.

The 400ml on-the-go PET range will replace the 500ml range to better fit the ‘grab and go’ format.